Creating a Brand For Your Fitness Business

Creating a brand for your fitness business is crucial, as branding elements will be needed to promote your business. Branding elements such as an eye-catching logo and a compelling brand story help your brand become more memorable.

Building a brand that becomes successful, impacts others, and remains memorable is an essential (and fun) process that requires creativity, business acumen, and marketing knowledge.

Branding isn’t a process that should be taken lightly, as your branding will impact how others think and feel about your business. Your brand identity matters when you’re a fitness entrepreneur, so let’s dive in.

Creating a Brand: The Creative Process

Have fun with the branding process, and get your creative juices flowing. If you don’t know where to start, try starting with something simple such as a colour palette you love the look of. Some brands use eye-catching colours such as hot pink or bright orange, while others use colours that suit their business.

When you’re creating a brand and coming up with branding ideas, it’s helpful to create a vision board such as a Pinterest mood board. Any different types of typography, colours, themes, symbols or images that speak to you can be added to your vision board to help you create your brand.

For inspiration, you might also consider looking up other fitness companies and reviewing the branding elements they have used.

Investing in Branding

Coming up with a great brand might require some investment. For example, your graphic design skills might not be up to par, and you may need to hire a professional to create your business logo.

Furthermore, if you’re feeling quite stuck during the creative process, you might consider hiring a brand specialist or branding expert to consult with. Sometimes, professional brand specialists are willing to collaborate on something with you, which reduces your costs.

While you can save money by using Canva to help you create logos and other branding elements, creating a brand using a hired professional will likely result in a much stronger brand identity.

Creating a Memorable Logo

Creating your logo is an incredibly important component of creating a brand. Your logo is important because it will be displayed on your business card, website, storefront and various other places to help your business be more memorable. 

Your logo should represent your brand in a way that resonates with potential customers, and it must be eye-catching. 

A business logo should be simple, relevant to your business, memorable, eye-catching, versatile and aesthetically pleasing. Once you have your logo, colour palette, and a good sense of your brand identity, you can create your business card, business/consultation presentation, and any other corporate collateral that will promote your business. 

Creating a Brand Story

Your brand needs a story, a voice, and a personality. A great brand narrative can be incredibly compelling for your target market, and it’s a valuable component of any smart marketing strategy.

For example, if fitness changed your life in a major way, that can be part of your brand story. Your brand story is an important part of your brand identity and will impact how you relate to consumers. Your brand story doesn’t have to be about your brand’s inception or why and how you got started in the fitness business, but it can be, if it’s a great story.

Your brand story might be written on your website’s “About” section, while also told as a reel on Instagram or in a TikTok video about your brand. 

A brand story that resonates can help humanize your business, helps create an emotional connection to your consumer, creates authenticity, and can increase brand loyalty. 

Apply Branding Elements to All Digital and Print Media

Once important branding elements such as your logo have been created, fine-tuned and finalized, you can start applying these brand elements to your digital and print media.

For example, your business card must show your logo and brand colour palette and can be created using elements in your style guide. Include specific information on your business card, including your name and title, profession and certification(s), contact details, social media handles, and a call-to-action to give potential clients that extra nudge to contact you. For example, you can include a QR code as a direct link to your website or consultation form, and your call to action would be ‘scan for a free consultation.’ 

Any flyers, posters, and other printed materials also need to contain branding elements such as your colour palette, associated graphics, and logo.

You’ll also use these branding elements when you create a professional presentation to showcase your business, services, and rates during new client consultations. Your digital presentation such as a powerpoint presentation will incorporate your slogan, mission statement, business colours, typography, graphics and your logo.

Your digital media such as your social media should incorporate visual elements of your brand identity to tie in your online presence. 

If you need help with a style guide for creating a brand or you need help with other aspects of branding, reach out to us for branding expertise.

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